ABOUT
OUR OWN SET OF GUIDING PRINCIPLES,
OUR OWN STANDARDS OF EXCELLENCE.
This is what KPS fundamentally is — the beliefs, the values, and the philosophical position that make everything built under this name different from everything that already exists.
FAMILY
WE BELIEVE THAT OUR COMMUNITY (FAMILY) IS MOST IMPORTANT & ACT FOR CAUSES GREATER THAN OURSELVES.
PURPOSE
DEDICATED TO CHANGING LIVES THROUGH MENTAL & PHYSICAL DEVELOPMENT.
MENTALITY
WE WORK THROUGH, DISCIPLINE, COURAGE & DETERMINATION DESPITE DIFFICULTY.
EXCELLENCE
WE NEVER SETTLE FOR AVERAGE ATTITUDES, EFFORTS, OR RESULTS.
Join us at KING PERFORMANCE SYSTEMS, where experience meets innovation, and greatness is the only option.
JAKE FRANCIS
FOUNDER | DAD | COACH
Trusted by athletes across six countries and every stage of development—from youth prospects to professional athletes.
10+ Years Developing Athletes
Professional, Collegiate & Youth Athletes
Athletes from Canada, USA, Australia, Germany, UK & Netherlands
NFL • CFL • NHL • MLB • Olympic +
Jake has spent more than a decade developing athletes.
Since founding King Performance Systems in 2014, Jake has worked with athletes ranging from youth and high school competitors to professionals competing in the NFL, CFL, NHL, MLB, Olympics, NCAA, U SPORTS, OHL, CJFL, & more
His athletes have earned collegiate scholarships, advanced to professional organizations,
& competed on international stages.
What separates Jake from most coaches is the breadth of athletes he has successfully developed. While many trainers specialize in one sport or one level of competition, Jake's experience spans football, hockey, baseball, combat sports, Olympic sports, and long-term athlete development. His systems have been trusted by athletes from Canada, the United States, Australia, Germany, the United Kingdom, the Netherlands, and beyond.
This global reach was built through results—not marketing.
Jake began his coaching career by studying under one of the top strength and conditioning coaches in the United States while pursuing advanced certifications and hands-on field experience. Since then, he has invested thousands of hours into continuing education through industry leaders as well as sports psychology education, and advanced coursework in speed development, biomechanics, strength and power training, injury prevention, rehabilitation, fascia science, and athlete development.
Today, Jake oversees all athletic development at King Performance Systems, creating individualized programs designed to improve speed, strength, power, movement efficiency, resilience, and confidence.
Whether working with a young athlete chasing their first opportunity, a collegiate athlete preparing for the next level, or a professional competing against the world's best, Jake applies the same standard: evidence-based coaching, relentless attention to detail, and a commitment to helping athletes maximize their potential.